What do companies want in their Social Media Reports? Basically they want to see 2 things.
1. That it’s working
2. That they’re getting value for money
Social Media Managers & Consultants need to show the true value of Social Media Activity to our clients. Social Media Return On Investment cannot just be measured in monetary terms so when you are compiling your reports for Clients we have to show them whole picture of what we are achieving on their behalf.